Further Information



Dr. Roos Gerritsen


Roos Gerritsen Portrait

Roos is an anthropologist whose research focuses on popular visual culture, media and urban aesthetics and cultural politics in south India. Her PhD research dealt with Tamil fan clubs and the production, dissemination, and consumption of cinematic imagery of movie stars. This research looked into the role of such fan imagery in the formation of cinematic publics as well as individual fan careers by empirically investigating the ways in which visual technologies have been deployed at the level of grassroots or vernacular politics. Other important foci of her research situate these vernacular fan images into neoliberalism and neoliberal publics that seemed to have indicated a shift in the use of public space. Roos is extending her research focus on the ‘fringes’ of the movie industry by investigating the everyday urban lives of extras and junior artists in the Tamil movie industry.

Roos is currently developing two new research projects. The first addresses sustainable and ethical food consumption and the imagination and articulation of ‘everyday utopias’. It investigates vernacular transition movements in Chennai as they seek solutions for sustainability in foodscapes and neo-traditional, local and the organic consumption. The second project focuses on media practices in social and political anxieties around gender and issues of public visibility.


Refereed articles

Gerritsen, Roos. 2016. ‘Intimacy on Display: Movie Stars, Images and Everyday Life in South India.’ In: Visual Anthropology 29 (4–5): 382–405.

Gerritsen, Roos. 2016. ‘Keeping in control: The figure of the fan in the Tamil film industry’. In: Studies in South Asian Film & Media volume 7, issue 1-2 pp 5-24.

Gerritsen, Roos. 2013. ‘Canvases of political competition: Image production as politics in Tamil Nadu, India’. In: Ethnos, June, 1–26.

Non-refereed articles

Gerritsen, Roos. 2011. ‘Chennai beautiful: Shifting urban landscapes and the unanticipated city’. Published on Tasveer Ghar – House of images.

Beelen, Karl, Roos Gerritsen, and A. Srivathsan. 2010. ‘Climbing up the rank ladder: Imagining Chennai as a world class city’. In Monu: Most valuable urbanism 13 (97-113).

Gerritsen, Roos. 2008. Photo essay. ‘Some notes on cine-addictions: Image trails running from the intimate sphere to the public eye’. In: South Asian Visual Culture Series 2.

Gerritsen, Roos. 2008. The politics of entertainment: Some notes on cine-addictions, intimacy, and the public eye. In: Publication of 3rd International seminar on mass communication. Pondicherry University.

Gerritsen, Roos. 2006. Tamil wedding souvenirs of predictive love: Future memories in South India. In: Etnofoor 19(2):5-22.


Gerritsen, Roos & Stephen Inglis (eds.). 2016 Street Art: Popular Expression in Urban India. Chennai: Dakshina Chitra Publications.

Book chapters

Gerritsen, Roos & Stephen Inglis. 2016. ‘Introduction’. In: Gerritsen, R. & Stephen Inglis (eds.). Street Art: Popular Expression in Urban India. Chennai: Dakshina Chitra Publications.

Gerritsen, Roos. 2015. Chennai beautiful: Shifting urban landscapes and the unanticipated city. In: Christiane Brosius, Sumathi Ramaswamy and Yousuf Saeed (eds.), Visual Homes, Image Worlds: Essays from Tasveer Ghar - The House of Pictures. New Delhi: Yoda Press.


Gerritsen, Roos. 2013. ‘Visuele cultuur cruciaal voor filmfans’. In: India Nu. 203-204 (14-15).

Gerritsen, Roos. 2010. ‘The unanticipated city: Shifting urban landscapes and the politics of spectacle in Chennai’. Published on Material World Blog.

Gerritsen, Roos. 2008. ‘The politics of entertainment: Fan club imagery and agency in South India’. In: Student magazine ICA, Leiden University.

Gerritsen, Roos and Maarten Onneweer. 2006. ‘Wetenschap schrijven: Handleiding voor de BA student in de Sociale Wetenschappen.’ Reader for Institute of Cultural Anthropology & Development Sociology, Leiden University.


Thematic interests

  • Anthropology of South Asia
  • urban cultures
  • popular cultures
  • urban aesthetics
  • material and visual culture
  • vernacular politics
  • sustainability consumption
  • everyday utopias

Regional foci

  • South Asia (particularly South India)
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